eMail marketing is still, without a doubt, the most effective marketing strategy for your online business. The returns you will see are phenomenal and it doesn’t cost you anything other than your time.
Why Should I Not Buy Lists/Send Unsolicited Email
Before we get into the nitty gritty of email marketing lets just cover the marketing methods of email spamming, also known as unsolicited email, and buying email lists. Both of these methods will firstly and most importantly violate the rules of consent under GDPR (General Data Protection Regulation). In addition, you will damage the reputation of your email delivery ability and find your IP address on block lists very quickly, in turn stopping you from being able to send further marketing emails to your legitimate customers and lists.
Great Oak Trees Grow From Little Acorns
Building an email marketing list is not easy, but that is to your advantage. If it was easy everyone would be doing it and it would be much less effective. The best campaigns start with the best lists, which means that just collecting names and emails will only give you a big list, but more than likely a list which does not convert.
You are looking for people who want to be on your list and want to receive your emails. These are the people who will convert and not give you false hope by having a massive list. Quality and relevance are the keys to your success. What do we mean?
Quality Email Lists – the quality of the contact information is easy to ensure by creating a double opt-in. A double opt-in means that they get an email confirming that they want to add themselves to the list and click a link in the email to be added as a subscriber. This is great because you know that the user has entered a real email address and most importantly wants to receive your emails.
Relevance – if you need to have multiple lists for different product sets or services to give you relevance then do it! This will give you more opportunity to be able to fine tune your marketing emails. By filling your subscribers email client with information they have no interest in, you increase the potential they will opt out of the list.
Building Your Subscriber List
Engage Your Subscribers – the thank-you page is one of the most underrated places to grow your email list, for example a one time discount could turn your subscribers into customers the same day. In addition you could also use the page as a subscriber generation page too; you can offer your subscribers a further benefit to get someone else to join.
Use Your Blog Posts – considering your visitor has navigated to the blog posts surely that shows they have an interest doesn’t it? By using this knowledge, have a call to action that converts your visitor to a subscriber. It is much easier than converting them to a customer there and then.
Link Your Social Media – just because your subscriber list is small it doesn’t mean you don’t have potential subscribers. Your social media followers already like you but might not receive your marketing emails. Having them subscribe to your list gives you more opportunities to fine tune relevant information about your products or service they see.
Use Your Contact and About Us – it’s all about visitors being interested in you, your products and/or services. By the time your visitor is on your contact/about us page they are already warming to you and your business. Don’t waste the opportunity, asking them to subscribe to your list is much easier than a “buy now” every time!
Email Strategies To Consider
Send Mobile Friendly Content – with over half of your emails being read on a mobile device this is a must from the get go. If your subscribers cannot read the email they are likely to delete it, but also remove themselves from your list.
Email Subject Line – your subject line is the most important part of your email, keep yours short and on topic to the content. Test different subject lines to be sure to get the best from your campaign.
Personalise Your Emails -we don’t just mean using the subscribers name but being specific to their needs (we mentioned earlier about having specific lists for different product sets or services). Once they become a customer fine tune the content they receive to be relevant to their previous purchases too.
Use Marketing Service – if you are not a developer or programmer you will want to get the best from your subscribers. Using an email marketing service will undoubtedly benefit you. Most are easily added to your website, with WordPress having free plugins for the big providers such as MailChimp, Constant Contact, sendinblue, convertkit and AWeber.
Email Marketing Overview
Marketing via email has many benefits and is a powerful marketing tool for your business. It works because email still remains the best medium to reach and connect with your subscribers and customers. Using email Marketing will increase your business sales and in turn your bottom line profit.